Jaguar debuts the F-PACE, their first ever SUV, at The Art of Performance, an exciting and immersive projection mapping and LED installation at Martin Place, Sydney to celebrate Jaguar’s contribution to Vivid Sydney 2016.
TDC – Technical Direction Company is showcasing the spectacular use of creative technology bringing the ideas by creative communications agency, Spark44 Sydney and multimedia design and animation by Spinifex Group to life.
A creative first for Sydney!
TDC’s technical experts mapped the Jaguar F-PACE SUV in video projection that playfully highlights, deconstructs, rotates, recontextualises and generally manipulates the Jaguar SUV’s geometry.
The audience is involved in initiating the showcase by pressing a large ‘start’ button, then the thrilling multimedia experience is brought to life. The vehicle is showcased on an angled podium against a diamond-shaped LED video wall. Both technologies work together to create a beautiful 11 by 8-metre canvas with the illusion of depth and immersive animation.
“The display has full automation, monitoring and interactivity, Spinifex used Cinema4D and 3D Studio Max to create the amazing visual content,” added Cyril De Baecque, Managing Director at Spinifex Group.
Behind the creative technology
The project is unique in its combination of technology within a public place as Anthony Pellizzari, Technical Project Manager at TDC elaborates: "This is a first for an audience to experience this type of technology in a outdoor public space. They can interact to fully become part of the experience. Gauging the public reaction so far, the use of technology and creative behind it seems to really appeal to all ages.
“This project gave us the opportunity to demonstrate our technical skills in mapping geometric objects. The added dimension of surrounding the car with LED really adds depth of field, and complete automation really lets us stretch our technical skills. We are really happy with the results."
woensdag 31 augustus 2016
dinsdag 30 augustus 2016
How Meltwater uses Digital Signage for Enterprise Internal Communications.
Meltwater is the global leader in media intelligence. Their platform helps customers stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception for their company.
Meltwater is headquartered in San Francisco with over 50 beautiful offices across the US, Europe, Africa, India, China, and Australia. Their company culture is based on three core values: having fun, striving to be Number One, and treating colleagues and customers with respect.
The Challenge
For Belén Alemán, Internal Communications & Culture Manager for Meltwater, keeping all 1,200 employees in the loop is a constant challenge. Belén already uses an internal blog, emails, video, and is developing a mobile “Culture App” for employees.
However, Belén was looking for a communications tool to keep 50 global offices continuously connected and aligned with Meltwater’s culture:
I wanted to visually connect all of our offices in an easy and fun way. It’s important for all employees to feel included in what’s happening around the company and be able to see these updates in real-time. Ideally, I wanted to be able to promote our culture and values, our external blog, and also showcase important company and sales metrics.
As a solution to these challenges, Meltwater began testing Enplug’s digital signage software in their offices in February 2016.
Once Belén started testing Enplug, she was surprised by what a difference it made over prior digital signage solutions.
Enplug’s service is cost effective, easy to install and manage, ships all over the world, and adapts to different network requirements and display types, which was important since not all of our offices can afford fancy screens.
I was also looking for a way to make our displays feel welcoming, but also have them be engaging. We have many visitors stop by our headquarters each week, so this was important.
Meltwater’s offices each have several displays in the front entrance and sales areas, and they make use of our digital signage features with Instagram Photo Wall, Graphics App, News App, and Webpage App.
More information here
maandag 29 augustus 2016
zondag 28 augustus 2016
Small-size-premium-spa.
Maximum spa in minimum space.
source; www.small-size-premium-spa.com/en
In its new architectural concept, sieger design turns its attention to the modern premium bathroom and the way it reflects societal trends. The increased scarcity of living space and rising apartment prices caused by growing urbanisation are just two of these tendencies. With numerous individual usage options, the Small Size Premium Spa concept, SSPS™® for short, meets the highest standards in terms of comfort, functionality and enhanced quality of life within just 6.2 square metres.
source; www.small-size-premium-spa.com/en
In its new architectural concept, sieger design turns its attention to the modern premium bathroom and the way it reflects societal trends. The increased scarcity of living space and rising apartment prices caused by growing urbanisation are just two of these tendencies. With numerous individual usage options, the Small Size Premium Spa concept, SSPS™® for short, meets the highest standards in terms of comfort, functionality and enhanced quality of life within just 6.2 square metres.
vrijdag 26 augustus 2016
Audi A5 World Premiere - Coupé Tradition.
On the 2nd of June 2016 the new Audi A5 Coupe was introduced to the World in Ingolstadt, Germany. Maxin10sity helped to make this moment even more unforgettable by creating a spectacular show consisting the history of the Audi Coupes from the beginning.
Maxin10sity, the Hungarian projection mapping specialist, has established itself as the expert in the innovative videomapping space, having recently delivered two show-stopping projects for prestigious client Audi to mark the launch of its very latest models.
Commissioned by technical planning and show direction specialist Niyu, Maxin10sity brought its skill and expertise to Audi’s Late Light Show – an exclusive videomapping event for Audi employees and the community surrounding its Ingolstadt, Germany HQ with a spectacular 10 minute show running every evening over six days from 25-30 May 2016.
The Late Light Show set the stage for the world premiere unveiling of the Audi A5/S5 Coupe, which was celebrated with a further bespoke five-minute mapping; a visual representation of the evolution of the Audi Coupe from its inception through to the brand new models. One of the first times that videomapping has been applied beyond entertainment as a promotional technique, over 1,000 journalists from all over the world attended this exclusive, one-time event on 2 June 2016.
Having successfully tackled videomapping projects involving complex and large scale structures such as the iMapp project on the Palace of the Parliament which takes place every year in Bucharest, Romania – the second world’s largest administrative building – Maxin10sity was the obvious choice for the Audi projects.
Impressed by their work at Karlsruhe in 2015, Professor Klaus Schrenk, artistic advisor for the Audi Late Light Show, recommended the projection mapping specialists to Audi to bring their ideas to reality.
It took five days to create the 3D model of Audi’s Ingolstadt HQ, which features a 2,300m2 surface area – equivalent to approximately 4,600 40-inch television screens. With one side fully flat and the other curved, the Maxin10sity team tested more focal points in order to precise how to control the overall display over the undulations in the structure. The audience was to be positioned in close proximity to the façade of the building, bringing additional considerations around perspective; not to mention the challenge of projecting onto glass surface, overcome by covering it with a special projection film.
“For a project of this scale, complexity and prestige, we knew Maxin10sity were the best in the field,” comments Thomas Hofmann of Niyu. “Working alongside the Maxin10sity team was seamless and their credentials in the videomapping space speak for themselves, having broken world records with previous projects and constantly pushing themselves to raise the bar and do something different that completely stands out.”
35 Barco HDQ-2K40 projectors boasting 40,000 ANSI lumens – the brightest available on the market – were installed in five projection towers, each four metres long, four metres wide and nine metres high – and carrying five tonnes of equipment. Sourced by Media in Res as technical provider, all projectors were controlled by a high-performance Pandora’s Box media server from Looplight, which handled the six terabytes of content. 25 kilometers of electricity and signal cable powered the show which featured eight channel surround sound.
Collaborating with Pure Perfection on conception of the Late Light Show, and Creators and Quintons Concept on conception, creative direction and car choreography for the A5/S5 Coupe premiere, Maxin10sity focused on capturing imaginations by transforming the Audi HQ building into a unique visual showcase. The videomappings bore all the hallmarks of a true Maxin10sity show, using contiguous visual impressions with music rather than concrete pictoral visualisation to embody the spirit of Audi and encompass its brand values.
The content, which was more abstract in nature for the Audi Late Light Show, and more focused on Coupe imagery from over the years for the world premiere, was supported with music by Big Total Audio. Tamás Vaspöri, co-founder of Maxin10sity, comments: “With both events, we deployed careful curation of modern, dynamic music enriched by sound design combined with animation to convey the feeling of what it is like to work for or own an Audi.”
Maxin10sity, the Hungarian projection mapping specialist, has established itself as the expert in the innovative videomapping space, having recently delivered two show-stopping projects for prestigious client Audi to mark the launch of its very latest models.
Commissioned by technical planning and show direction specialist Niyu, Maxin10sity brought its skill and expertise to Audi’s Late Light Show – an exclusive videomapping event for Audi employees and the community surrounding its Ingolstadt, Germany HQ with a spectacular 10 minute show running every evening over six days from 25-30 May 2016.
The Late Light Show set the stage for the world premiere unveiling of the Audi A5/S5 Coupe, which was celebrated with a further bespoke five-minute mapping; a visual representation of the evolution of the Audi Coupe from its inception through to the brand new models. One of the first times that videomapping has been applied beyond entertainment as a promotional technique, over 1,000 journalists from all over the world attended this exclusive, one-time event on 2 June 2016.
Having successfully tackled videomapping projects involving complex and large scale structures such as the iMapp project on the Palace of the Parliament which takes place every year in Bucharest, Romania – the second world’s largest administrative building – Maxin10sity was the obvious choice for the Audi projects.
Impressed by their work at Karlsruhe in 2015, Professor Klaus Schrenk, artistic advisor for the Audi Late Light Show, recommended the projection mapping specialists to Audi to bring their ideas to reality.
It took five days to create the 3D model of Audi’s Ingolstadt HQ, which features a 2,300m2 surface area – equivalent to approximately 4,600 40-inch television screens. With one side fully flat and the other curved, the Maxin10sity team tested more focal points in order to precise how to control the overall display over the undulations in the structure. The audience was to be positioned in close proximity to the façade of the building, bringing additional considerations around perspective; not to mention the challenge of projecting onto glass surface, overcome by covering it with a special projection film.
“For a project of this scale, complexity and prestige, we knew Maxin10sity were the best in the field,” comments Thomas Hofmann of Niyu. “Working alongside the Maxin10sity team was seamless and their credentials in the videomapping space speak for themselves, having broken world records with previous projects and constantly pushing themselves to raise the bar and do something different that completely stands out.”
35 Barco HDQ-2K40 projectors boasting 40,000 ANSI lumens – the brightest available on the market – were installed in five projection towers, each four metres long, four metres wide and nine metres high – and carrying five tonnes of equipment. Sourced by Media in Res as technical provider, all projectors were controlled by a high-performance Pandora’s Box media server from Looplight, which handled the six terabytes of content. 25 kilometers of electricity and signal cable powered the show which featured eight channel surround sound.
Collaborating with Pure Perfection on conception of the Late Light Show, and Creators and Quintons Concept on conception, creative direction and car choreography for the A5/S5 Coupe premiere, Maxin10sity focused on capturing imaginations by transforming the Audi HQ building into a unique visual showcase. The videomappings bore all the hallmarks of a true Maxin10sity show, using contiguous visual impressions with music rather than concrete pictoral visualisation to embody the spirit of Audi and encompass its brand values.
The content, which was more abstract in nature for the Audi Late Light Show, and more focused on Coupe imagery from over the years for the world premiere, was supported with music by Big Total Audio. Tamás Vaspöri, co-founder of Maxin10sity, comments: “With both events, we deployed careful curation of modern, dynamic music enriched by sound design combined with animation to convey the feeling of what it is like to work for or own an Audi.”
A printed screen.
The emergence of the Internet of Things (IoT) is driven by embedding electronic functionality into all types of objects and environments. The key technological enablers of the IoT are enhancements in cloud computing infrastructure, wireless communications, microelectronics, and notably low power electronics. A key concern for realising a full blown vision of the IoT is how this can all be done profitably and sustainably. Conventional electronic components, their production processes and material sets are not suited for realising this vision.
Printed electronics is a technology field that uses new materials, with electronic properties, that are processable into inks and can be printed into thin layers (using conventional print house equipment) onto flexible materials, such as plastic and paper.
ynvisible’s proprietary electrochromic displays (depicted above) are printable on plastic or paper and can be the face of every smart label. ynvisible’s displays use almost no power. They don’t require recharging or battery replacement. They are ultra low weight, microscopically thin, flexible, transparent, yet robust. When combined with various sensors (e.g. movement, touch, temperature or proximity) they bring functionality and life to smart products. Based on a printed multi-layer architecture, ynvisible’s displays can be combined with inks and electronics into integrated systems, to provide total solutions for global brands.
The main advantage of recent developments in printed electronics are:
i) the availability of new more environmentally friendly material sets for producing electronic-type functionality on anything printable,
ii) the ability to establish high volume production with low capital expenses compared to conventional electronics production,
iii) and widely expanded range of tools and possibilities for low power consuming IoT product design.
woensdag 24 augustus 2016
Ink Mapping: Video Mapping Projection on Tattoos,
live event of Tattoo Video Mapping.
Source; www.oskar-gaspar.com
Source; www.oskar-gaspar.com
dinsdag 23 augustus 2016
DMM.PLANETS Art by teamLab at Odaiba, Tokyo.
teamLab, an art collective, will present one of Japan's largest interactive art exhibitions to date.
This will be the inaugural exhibition of newly announced initiative and will showcase some of the largest scale artworks by teamLab. An exciting digital maze of artworks including a massive "Wander through the Crystal Universe"(around 20 m x 20 m x 4 m) will be on show. The huge installation will invite participants of all ages to immerse themselves in the multi-room environments spanning around 3,000sqm and showcasing multiple digital works. Participants will be invited to explore inside interactive artworks —including the largest Crystal Universe ever shown.
The immersive, large scale exhibition will be open to the public from Saturday, July 16 till Wednesday, August 31, 2016.
Drawing on the Water Surface Created by the Dance of Koi and People - Infinity
Floating in the Falling Universe of Flowers
Wander through the Crystal Universe
This will be the inaugural exhibition of newly announced initiative and will showcase some of the largest scale artworks by teamLab. An exciting digital maze of artworks including a massive "Wander through the Crystal Universe"(around 20 m x 20 m x 4 m) will be on show. The huge installation will invite participants of all ages to immerse themselves in the multi-room environments spanning around 3,000sqm and showcasing multiple digital works. Participants will be invited to explore inside interactive artworks —including the largest Crystal Universe ever shown.
The immersive, large scale exhibition will be open to the public from Saturday, July 16 till Wednesday, August 31, 2016.
Drawing on the Water Surface Created by the Dance of Koi and People - Infinity
Floating in the Falling Universe of Flowers
Wander through the Crystal Universe
Dancers from another planet.
A great way to create life like 3D characters is to digitize the essence of real people, using camera’s and software to ‘capture’ their postures and motions. This digital model is then ‘dressed’ with computer generated flesh and skin. Method Studios took this to the max using absolutely incredible textures and physics simulations. This video is meant as a showcase of what they can do with advertisers logo’s and identities. So it just goes on and on…
design.methodstudios.com
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