Bron www.screen.ru
Another interesting observation concerning outdoor advertising in Bucharest: approximately 20% of all standard outdoor media carriers are standing empty. Apparently, this is the result of the on-going financial crisis that hit advertising companies. However all LED screens in the city are filled with commercials which only means that this type of media carrier is in constant demand and is prioritized in planning of advertising campaigns.
Talking about LED screens in Bucharest it’s important to stress that the majority of LED screens are low or medium quality models, probably made in China for the low market segment. Some LED screens already developed obvious image defects (like color mismatch or brightness degradation). All LED screens are cabinet type structures.
Among positive features of Bucharest LED screens we can mention light-weight and sometimes even graceful support metal structures developed and manufactured by local contractors. This is a positive advantage: low weight, economy of materials and pleasant appearance. At the same time electrical cables are laid out in an efficient, economic and unobtrusive manner. Ergonomic designs sell better!
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