3D Enabled’ Households By 2012.

Check out 750 7th Avenue at 50th Street in New York for the Snickers display where Inwindow Outdoor and Alioscopy have teamed up for the first 3D LCD ad on a storefront. The 42-inch panel uses an 8x recorded autosteroscopic (read: no glasses) 3D process to make the catchphrase jump off the wall at passers-by. The installation debuted May 6, and for the small cost of being marketed to vs. the now-shelved €18,000 Philips screen we once lusted after, it's a cheap way for us to get a peek at the future.



Interesting quote from Sarah Carroll, Director of Continuous Services, Futuresource Consulting in their recent research ‘Strategic Impact of 3D’ report on the 3D enabled home, she said “Consumers are starting to experience the new wave of 3D technologies at the cinema and through Digital Out of Home advertising, and it won’t be long before there’s a groundswell of demand for 3D within the home”
Bottom line Futuresource Consulting believe that by 2012 more than 10% of US and Japanese households will be ‘3D enabled’ and Western Europe won’t be far behind.
Now more than ever it seems that 3D is coming to the fore, with backing from all major sectors of the entertainment and consumer electronics industries.
3D movie production of course is intensifying and cinemas all over the world are investing in 3D technologies - feedback too, from audiences has been highly positive, with encouraging ticket sales.
Futuresource Consulting however believe that the ultimate goal is to bring 3D to the home. Their report reveals studios, consumer electronics companies, broadcasters, video game vendors and network operators are all poised to power 3D through the consumer diffusion curve.