The dark subway tunnels briefly turn trains into mobile movie theatres where passengers are dazzled by colorful, live-action video segments. The LED system is composed of 360 digital strips that light up at timed intervals as the train passes the subway wall, blending together to form a smooth-flowing video presentation.
The Los Angeles County Metropolitan Transportation Authority (Metro) today pushed the technology envelope by debuting a new electronic LED display for advertising purposes on the Metro Red Line subway, the first such system in North America.
The two-year pilot project, installed and operated by Sidetrack Technologies, Inc, will display 15-second advertisements visible to passengers on northbound trains between the Hollywood/Highland and Universal City stations. Advertisers are expected to include motion pictures, television shows, retailers and other national advertisers.
The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies
The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies
--> zie hier een video --> Metro Media Relations.
Sidetrack’s Aero Advert also at London Heathrow
We noticed this Aero advertisement went up on the Sidetrack system in London’s Heathrow Express tunnels last week.
It’s always hard to show how effective we think this looks with a static still image - you need to be in the train carriage to get the full affect. We think the impact is very high.
We noticed this Aero advertisement went up on the Sidetrack system in London’s Heathrow Express tunnels last week.
It’s always hard to show how effective we think this looks with a static still image - you need to be in the train carriage to get the full affect. We think the impact is very high.
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