JCDecaux, one of the world’s leading outdoor advertising companies, started deploying interactive abribus (bus stop shelters in Sweden) based on ubiq’window.
In the first stage, the Abribus let people find lines and connection by entering destinations or lines. In next steps advertising will be proposed to passengers: ad-games, interactive ads, edutainment, etc…
The interactive digital signage content can be remotely updated by a 3G connection.
Ubiq’window’s computer vision technology is the best fit for this usage as it resist Swedish street conditions and it is crowd-proof.
Installations are made by ubiq’window distributor in Sweden, Touchme.
TouchMe interactive abribus at Brunsparken from TouchMe on Vimeo.
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