Bron; http://en.ooh-tv.com
Target In, a new ad-sales agency aggregating digital signage networks in Benelux has just been launched (NB – the site goes online next week). It starts off with 7,000 screens in Belgium and 25,000 screens in the Netherlands, installed in fitness centres, retail outlets, bars & restaurants, motorway service stations, entertainment centres etc…
The first campaign will be to launch a new range – Dove Men+Care (Unilever), in collaboration with Kinetic and Mindshare. Spots showing the new range of “shower-gel products for men” will be shown on screens in Passage Fitness First centres in Belgium and Luxembourg.
The digital campaign will be accompanied by a one-year sales promotion campaign – shower-gel dispensers in the men’s changing rooms will be branded Dove Men+Care, and those in the ladies’ changing rooms will be branded Dove Go Fresh & Dove Natural.
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