Finland’s largest pizza chain is investing in digital displays to present its menus and current offers in its restaurants. This concerns Kotipizza which is now replacing traditional menu boards and posters with digital active media, also called digital signage, in 200 pizza restaurants in Finland.
The supplier of this solution to Kotipizza is ZetaDisplay in Finland and this order is the first stage, worth SEK 15 million. The agreement is for ZetaDisplay to install digital displays in all the chain’s pizza restaurants and to build up a solution which will produce and distribute up-to-the minute information to every single restaurant.
“With this solution we can continuously provide current information to the outlets. Our menus and offers can be updated in minutes and sent out either to the whole chain or to individual restaurants. This makes it easy for us to adapt offers to the time of day or even for a complete season. In addition we can present current campaign messages and news,” explains Timo Jalo, who is the Managing Director of the Kotipizza Marketing Co-operative.
This solution is the most comprehensive that ZetaDisplay has so far brought out for the restaurant sector.
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