Google took the covers off of its TV initiative today. From everything I have read and seen from Google's developer conference, Google TV looks to be a well-thought, ambitious effort from the search juggernaut to conquer the divide between the web and TV. Whereas many before Google have failed, the company's approaching the problem by merging the best from both worlds, rather than creating something entirely new and different.
$70 billion per year in television. 4 billion TV user worldwide. Google wants a piece of the TV advertising market. (It's all about the ad reach!)
TV meets web. Web meets TV. Learn more at www.google.com/tv.
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