HBO’s Cube installation and interactive site, launched in 2009, has won Gold at the Art Directors Club awards, following on from the Pencil award for entertainment at the One Show. The integrated campaign is centred on a four sided screen, presenting a multi-dimensional storytelling experience both online at HBOimagine.com and in select installations in New York City and Philadelphia. HBO Cube offers four different perspectives on the same scene, simultaneously. Two short films, Heist and Affair, were told from four distinct points of view. Each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can we begin to see the bigger picture. The campaign feeds into an user-generated film site, hboyourimagination.com, with three further films, Trapped, The Big One and Happy Kid encouraging the submission of new work.
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