maandag 11 oktober 2010

Books are all turned around at this Manhattan coffeeshop.



At the new location of Manhattan coffeeshop D'Espresso, a prevalence of books also nods to its unique location: It's located just a block from the New York Public Library. But that wasn't enough for designer Anurag Nema and his team. They took the idea of a library and flipped it, quite literally, on its side -- sure, it's a design gimmick, but also one that makes good business sense and just might become a recognizable branding signature.



The "books" are actually tiles printed with sepia-toned photos of bookshelves at a local travel bookstore that ring the room, including the floor, walls and ceiling. In addition to painting unusual surfaces with intriguing patterns -- whoa, you're standing on books! -- it gives an Alice in Wonderland-esque sense that the room has been suddenly upended.But take a closer look at what's going on here. The "floor" is the left-hand wall with a dark hardwood herringbone pattern. The banquette almost looks like a couch that could be resting on that floor.

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