McCarran International Airport in Las Vegas can add another first to its list of “being first” in technology now that an accord with Samsung has been approved by the Clark County Board of Commissioners. Under the agreement, Samsung will provide 130 46-inch liquid crystal display (LCD) screens that will be engineered to create four separate video walls at the nation’s seventh-busiest airport.the 100-screen tiled formation will be the largest in a U.S. airport, measuring 33 feet by 19 feet. The visual catch comes from the ultra-thin frame around each monitor that gives the appearance that the tiled formation is one solid piece. Three smaller video walls will each use 10 screens to create 6-foot-by-9-foot displays that will be located at the A, B and C concourses.
In exchange for the 130 high definition LCDs, which hold a price tag of more than $570,000, Samsung will brand each display. “Samsung is a world leader in display technology and we saw this as a great opportunity to display our product in a world-class airport that attracts visitors from around the world,” said Doug Albregts, vice president of sales and marketing at Samsung Electronics America, Ridgefield Park, N.J.
Las Vegas-based Alliance Airport Advertising, which manages all of the airport’s advertising contracts, is largely responsible for solidifying the McCarran-Samsung partnership, which included drafting plans for the engineering and installation of the final digital video network. Programming for each display will consist of paid advertising and airport messaging. Alliance estimates that the video walls will produce an additional $500,000 in advertising revenue for the airport each year.
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