Everything is super these days. Super AMOLED. Super IPS. Super PVA. And now Super LCD. So is Super LCD really super?
Super LCD is manufactured by Sony Mobile Display (SMD). SMD has focused on low-temperature polysilicon (LTPS) TFT LCDs, but with the partial acquisition of Seiko Epson’s Epson Imaging Devices (EID), SMD has incorporated amorphous silicon (a-Si) TFT LCD technology, which is easier and cheaper to manufacture. Super LCD sports SMD’s VSPEC III wide-viewing angle technology (branded as Vistarich) combined with a new LCD driver that leads to a contrast ratio of 800:1 and 160/160 viewing angles (>100:1 CR). Color gamut is a claimed 100% sRGB. Sony reports that optical characteristics are equivalent to organic EL displays, or OLEDs. Super LCD also features lower power consumption, low EMI, and Windows-On technology. That last bit eliminates the air gap between the panel and the glass cover resulting in less surface reflectance. Lower power consumption is the result of a higher aperture ratio and better light transmittance.
Here’s the text associated with the diagram above:
■Existing structure: A large reflection loss occurs due to the air gap between the window and the LCD module. (Surface reflectivity: 12%)
■Window-On structure: The air gap is eliminated by applying the window directly to the LCD module, greatly reducing reflection losses. (Surface reflectivity: 12% is reduced to 4%)
There has been a lot of debate as to which is the best display. Super LCD, IPS, Super AMOLED all have pros and cons but when it comes to color fidelity or accuracy on smartphones using these displays IPS and Super LCD come out ahead. Sunlight readability? LCD technology comes out ahead of OLED, even the super variety. The one area that OLED technology spanks any LCD, including IPS and Super LCD, is in black levels: OLED displays are as black as black can be.
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