woensdag 8 december 2010

Premiere of 3D Disney film Tron.


Christie projectors were used for 3D architectural mapping on the outside of the Queen Elizabeth Hall

The premiere of 3D Disney film Tron: Legacy has been brightened by 3D architectural mapping, which was achieved using six Christie HD18K projectors. The company has also revealed that it has won two Total Media Awards, in Madrid.

The projections, which were streamed on to the Queen Elizabeth Hall on London's South Bank, were part of a wider event that featured audio accompaniment from Daft Punk and an arcade that housed the original Tron video game. London-based firm Seeper executed the project in association with creative group Guided Collective.

Christie won awards in both the Innovative Solution and Best Projector categories – the former for MicroTiles and the latter for the Christie Mirage WU7K-M, at the Total Media fair, which focuses on digital kiosks, mobile marketing and trends within digital signage.

Antonio Abad, head of Christie for Spain and Portugal, notes: "Christie MicroTiles has revolutionised the market since it was launched at the beginning of the year, and the Christie Mirage WU7K-M, with its stereoscopic image quality and reproduction, is exceeding all expectations, making it beyond doubt the most advanced 3D projector available to date."

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