Bron; http://www.dailydooh.com/
If there was one single piece of creative at any show anywhere in the world in 2010 which we think summed up what the digital signage industry needs to be doing at their own events and (more importantly) at (related) graphics, sign, mobile, consumer electronic events the world over it was this clever juxtaposition of digital print and digital signage on the SDI Gesellschaft für Medientechnologie mbH stand at #viscomffm Frankfurt.
You can see on the left hand side (of the picture here on the right) a traditional (printed) vertical poster. On the right hand side there are three portrait LG screens demonstrating how animation and the moving image can improve the static image to the left of it – the colour of the car on the right hand side changed from yellow to green and pricing information appeared at the bottom, etc. etc.
If there was one single piece of creative at any show anywhere in the world in 2010 which we think summed up what the digital signage industry needs to be doing at their own events and (more importantly) at (related) graphics, sign, mobile, consumer electronic events the world over it was this clever juxtaposition of digital print and digital signage on the SDI Gesellschaft für Medientechnologie mbH stand at #viscomffm Frankfurt.
You can see on the left hand side (of the picture here on the right) a traditional (printed) vertical poster. On the right hand side there are three portrait LG screens demonstrating how animation and the moving image can improve the static image to the left of it – the colour of the car on the right hand side changed from yellow to green and pricing information appeared at the bottom, etc. etc.
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