London Luton Airport has become one of the first airport in the world to introduce holographic announcers.
The project is part of a series of initiatives aimed at simplifying the security process at the airport.
Custom designed for London Luton Airport, the holograms, in both male and female versions, are technically referred to as tensator virtual assistants.
Security
The holograms will initially be used in the airport's security search area to communicate important security messages as passengers pass from check-in to the departure lounge
Glyn Jones, Managing Director London Luton Airport, said: "We wanted an application that would do two things; be really compelling from a communications point of view, and also to be really consistent.
"Holly and Graham are not going to have a hangover; they're not going to have a row with their partner the night before.
"They're going to say exactly the same thing in exactly the same way, in a way which we think is extremely compelling."
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