JCDecaux has unveiled the i, a new digital site on London’s Cromwell Road. Ford is the launch advertiser in a two-week campaign booked with JCDecaux through Kinetic and Mindshare.
The i provides one advertiser with a creative canvas on the only digital outbound site on Europe’s busiest road.
Measuring 5 x 5 metres, the i has an HD screen with 10mm pitch, the same HD as the recently upgraded M4 Torch.
Communicating to 1.6 million people* every fortnight travelling to West London and Heathrow Airport, the Cromwell Road i reaches an audience that is 33 per cent AB and 67 per cent ABC1.
Geen opmerkingen:
Een reactie posten