The lightest Jordan.

IDLWW | Crack was asked to come up with a way to promote the Jordan Fly Wade (Nike’s most light weight basketball shoe yet). To underline the light weight properties of the Jordan Fly Wade shoes IDLWW | Crack dreamed of making the shoes actually fly. Who else to turn this dream into a reality than masters of levitation, Crealev?! Having had a prototype pair of shoes floating in the office for over a year Crealev took on the challenge to build the shoes under a strict deadline. With a turnaround time of less than a month Crealev delivered 22 nearly invisibly modified shoes matched by custom built levitation modules. The shoes levitate at a height of 30mm. IDLWW | Crack incorporated the floating shoes in in-store displays at the House of Hoops by Footlocker in Miami, Florida and the newly opened Niketown flagship store in Las Vegas, Nevada. People were astounded upon seeing the Jordan Air Wades float in mid-air, just like who they got their name from: basketball player Dwyane Wade.

KEVIN HART INTRODUCING THE NEW JORDAN FLY WADE's HOUSE OF HOOPS MIAMI from DERICK G on Vimeo.