New Heineken Campaign Mixes Outdoor LED Screen with Augmented Reality.

Heineken has extended its recent TV campaign in Taiwan with an interactive digital OOH operation.

It features a large outdoor LED screen installed on a building covered in a sheet in the beer brand’s colours, and instructions on the ground inviting passers-by to position themselves correctly to be able to interact. But interact with what? With the various characters from the TV spot. They move about on the giant screen via an augmented reality function. Some dance, some sing, others fight with the participants.



This operation, which was mounted at the beginning of the month by Posterscope is reminiscent of the recent Lynx campaign in the UK.