Cosmopolitan, one of the most popular magazines for women, is taking one step further in their way of thinking. And we are not just talking about their new idea of creating “CFG: Cosmo For Guys”, but also their way of launching it.
Thinkmodo Agency and Clockwork Apple Company came out with this innovative campaign. They decided to have a girl walking in Bryant Park, New York City. But…here comes the catch, she was wearing 4 iPads on her head. Crazy, right? She drew attention from those around her - some of the people just look at her; others approach her. Overall, it was definitely an eye-catching experience and an effective experiental campaign since, as of today, the video has already received more than 900,000 views on Youtube.
So, go ahead and take a look at it. I included the viral promotional video, and the making of the video, just in case you wanted to learn a little more about this original idea. Check it out!
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