The advertising and wide format print industries have been collaborating for years to try and make greener billboards, but no one has been able to master the trick – until now. With the unveiling of Europe's first 'eco-board' at a site next to the M4 motorway in London in late June, Ricoh has set the digital signage bar high for others to follow.
The eco-board, which Ricoh worked on with integrated outdoor services provider Rainmaker, is powered by 96 solar panels and five wind turbines and only lights up when sufficient power has been collected during the day.
It's not the first time the company has trialled this kind of digital signage technology. Last year it unveiled a 47ft high by 126ft long solar powered billboard on the corner of 7th Avenue and 42nd Street in New York's Times Square. The board is powered by 62 solar panels and 24 thin-film PV solar modules and illuminated by 16 LED floodlights
The launch of the Ricoh eco-board takes us one step further by reminding wider public audiences to act in a sustainable way and think beyond the obvious when it comes to protecting natural resources.”
Most billboards deliver a message but in this instance the billboard is itself the message.
Geen opmerkingen:
Een reactie posten