People want personal. Especially as it relates to the idea of interacting with the physical world around them on a “screen.” This is a key reason that mobile is so powerful in its potential. It can fairly easily turn any place or thing “on” to where it is interactable. And it is the personal screen of personal screens.
The Museum of London has created an interesting experience through mobile and Near Field Communication. For anyone who’s been in a museum, I think we can all agree that the little write-ups on plaques do not provide us with the information we want about particular pieces of art. Docents are THE source of information, but the average person going to a museum does not do so with a docent. Enter Near Field Communication (NFC).
Stations at various pieces of art are equipped with NFC tags. Want to know more about the piece of art? Just tap your phone to the tag. Information given.
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NFC (Near Field Communication) is a new mobile phone technology which allows users to share information with a simple tap of a device. Working with Nokia, we've introduced NFC to both our venues, and with an increasing number of NFC enabled handsets available in the UK, we're excited to be among the first public organisations to use tomorrow's technology today.
Find out more in this short film and by visiting http://www.museumoflondon.org.uk/Explore-online/NFC.htm
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