Calvin Klein Interactive Touch Screen Van

For many years Digiadvans.com have been involved in providing innovative digital solutions for brands and services to target their audiences. They have executed in excess of 2000 outdoor advertising campaigns using our large format Digiadvans with FleetScreen. They are now offering you the opportunity to interact intelligently with your target audiences, regardless of the location.

FleetScreen offers you the opportunity to communicate further with your audience. The plug and play high bright FleetScreens measuring from 40" to 130" provide you with a new dynamic as you drive your business forward.Digiadvans.com were set the task of integrating a outdoor advertising campaign into the Calvin Klein 9 Countries 9 Men competition to find the next Calvin Klein model.

FleetScreens are eye-catching and high impact allowing you to broadcast moving images, video, Powerpoint presentations through to DVD's direct from your vehicle.

An example of interactive advertising:

They used the unique touch screen capabilities of their Digiadvans to mimic the 9C9M website and allow members of the public to brows the list of contestants and place their votes right there on the high street.

The votes were added to the running total on the website so people could log on and find out where the model they voted for was ranking in the competition.