Dancing with Penguins

Bron: digitalsignageeurope

UK shoppers are invited by a new digital signage campaign to dance with penguins. The campaign for movie Happy Feet Two uses gesture recognition and touch interactivity.

The campaign was developed by Monster Media for Limited Space’s Ad HD network of interactive screens in major British shopping centres. According to the firm, a two week campaign like this one would typically reach around 9 million shoppers. The Happy Feet Two promotion achieved almost 44,000 interactions – around 0.5 percent of the total audience.

“Malls provide the perfect mix of conditions for interactive engagement,” said Matt Gordon, MD of Limited Space. “As leisure destinations they have high dwell times and are full of shoppers who are already in the ideal mindset to explore some really engaging content.”

The firm also pointed to research by Posterscope showing that shopping centres are the ideal location for British consumers to interact with digital campaigns. Of those surveyed, 49 percent said they would be willing to engage with interactive media in a shopping centre, with railway stations following in second place.