AdFloor for Cirque du Soleil – Westfield London

In addition to the catalogue of Project Advertising for prime advertising and PR locations, they also offer premium sites with exceptional experiential potential. Projections are superb focal points for experiential campaigns and can be used for street-cinema, live video-gaming or custom interactive installations. They can even infuse your campaign with social media interaction and innovative data-capture.

An example is the Interactive floor projection as part of week long experiential activity in Westfield London. The AdFloor was set up as a part of a living environment for Cirque du Soleil's Totem show which went on to sell out in record time.