Provision Interactive Technologies has integrated Intel's AIM Suite, an audience impression metric technology, into its 3-D holographic kiosk displays.
In addition, Provision has partnered with Premier Retail Networks, to provide advertising sales, creative strategy, programming and custom content for the kiosks that will soon roll out in thousands of prime locations with retailers nationwide, according to a company press release.
Each Provision -3-D kiosk contains a 3-D holographic display at the top of the device with a 2-D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples. Brand marketers will be able to run 3-D advertising and engage viewers through the interactive interface. The ability to dispense coupons and product samples from the kiosks allows advertisers to offer highly motivating sales influencers at the point of purchase.
"The opportunity for Provision to partner with Intel and PRN in retailing is exciting because this provides a complete integrated package -- PRN's entertaining content helps retailers create an engaging 3D experience for their shoppers, and advanced analytics is beneficial for marketers," Provision CEO Curt Thornton, said in the release.
The AIM Suite technology allows Provision to anonymously monitor viewer information on key demographics and metrics such as the amount of time a person spends looking at the 3-D holographic display. This information leads to more targeted, relevant advertising for shoppers, and marketers can gather more accurate data on consumer behavior and purchase influencers, Thornton said.
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