Digital signage as architectural wall coverings.

What about using digital signage as art? Or decoration?

Digital signage displays aren't just for branding, promotion or advertising, and the market for their use as architectural adornments appears to be growing. And at least one digital signage display firm is making its play for a share of that market.

Expanding on the success of its Planar Clarity Matrix LCD Video Wall, Planar has introduced Mosaic, a video wall system aimed at the burgeoning architectural wall coverings market and featuring three different LCD display tiles, including a truly square tile. Tiles can be mounted in any position relative to each other, or individually – at almost any angle.

Planar said the Mosaic was designed specifically for the fast-growing global architectural wall coverings market, expected to be $26 billion in 2015, according to the Global Industry Analysts.
A large-scale prototype exhibit of the Planar Mosaic video wall system debuted yesteday, Feb. 16, and will run through March 30 at the Cristin Tierney Gallery in New York City in conjunction with video artist Yorgo Alexopoulos. And Planar will unveil Mosaic at the Digital Signage Expo 2012, March 7 – 8 in Las Vegas