Digital Signage Interactivity with SMS technology.

The adoption of digital signage interactivity with SMS technology is an area that has gone unnoticed and the opportunities of this technology is endless.

Why would businesses need to start thinking about these technologies?

It’s simple, everyone carries a mobile phone and everyone knows how to send a SMS message. So if you want your business to use digital signage to interact with your customers, visitors, staff or employees then you need to start thinking about using a technology everyone knows how to use. Yes… I know your probably thinking that SMS is old technology and that newer technologies like QR codes are becoming more popular but we all know that SMS works and compared to QR systems you don’t need a smartphone and an application on the smartphone.

How can this technology be used for your business?

There are many ways this technology can be used for your business. It can be as simple as getting your customers to send an SMS to receive additional information about a product, marketing campaign or even to receive discount coupons upon viewing an advertisement on the digital screens. If you think from a marketing perspective capturing information is useful and important. With this information you can also measure the success of the advertisement or campaign – this is great for advertisers.

Now, if you really want your customers or viewers to interact with the screen by changing content that is being displayed and sending back a message to the sender then SMS technology is your answer. We call this two way interaction – just imagine your business is a restaurant and your venue played music video. You can now let your patrons be in control of what music videos gets played next.
Click on this link to view some examples: SMS interactivity examples