In April, the kempertrautmann agency designed and deployed a virtual fitting solution for the Görtz shoe chain in the middle of Hamburg Central Station.
The solution is based on three Microsoft Kinect devices and a large screen. Customers can select the pairs that he would like to try by contact-free interaction, then, see the results on his feet thanks to an augmented reality function.
If the fitting is successful, then the customer can flash a QR code with his smartphone to access the online Görtz store and proceed to purchase the pair of his choice. He can also upload a series of pictures to Facebook to share the experience and ask friends their advice.
It is especially interesting to note that instead of setting up a dedicated screen, the operation uses one of Ströer’s Out-of-Home Channel screens.
Bron; http://en.ooh-tv.com
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