maandag 6 augustus 2012

Digital Signage Display Forecast.

The global market for public displays remains strong, but in recent quarters, flat panel display manufacturers have emphasized revenue and profit over volume, thus lowering the overall unit shipment outlook for this category.
As production of plasma displays continues to wind down, LCD-based commercial displays have yet to fully fill the void, according to the recently released NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report.

With reduced production of plasma, the public display market fell 13 percent year to year; however, LCD public display shipments were up 23 percent year to year, according to the report.

Forecasts still show strong growth, with the market set to push near 12 million units sold in 2018, an increase from just under 3 million units in 2011. Growth will be driven by new applications for public displays such as digital signage, interactive white boards, video walls, electronic menu boards, as well as the global trend toward urbanization in developing countries seen most visibly in China.

Figure 1: Worldwide LCD Commercial Public Display Shipments and Forecast.Source: NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report

The advantage that plasma once had over LCD — larger displays for less money — has been disappearing over the years. Today, vendors such as Sharp are able to produce 60-inch and larger LCDs at less cost. Plasma had been able to capture some of the lower-end demand for public displays with that demand also being fulfilled by lower-priced consumer-TV displays. Leading vendors of commercial public displays, such as Samsung and NEC, are now focusing on 40-inch and larger sizes, conceding that the demand for medium-sized (26- to 39-inch) digital signage can be fulfilled by TV-grade products.

In recent years, LCD manufacturers have been better able to differentiate their larger size displays (40 inches and larger) from similarly-sized consumer TV products with technologies such as thinner bezels, which allow for better video wall installations. Backlight technologies, such as LED, also offer unique solutions, allowing for not only thin displays, but also for higher brightness, which is needed by many commercial applications to perform in various ambient light conditions.

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