woensdag 5 september 2012

BrightSign expands European footprint.

The Eybl Word Store Vösendorf is modelled on the ‘bird’s nest’ Olympic Stadium in Beijing

Digital signage specialist BrightSign is expanding its European market share, with a recent major contract win seeing it modernise the flagship store of a major Austrian sports retailer.

Intersport Eybl is the biggest sports retailer in Austria, boasting 14 store and 10 megastores across the country. Employing 1400 staff and enjoying 1.7m customers in its loyalty programme, the firm covers a wide range of sports under its slogan ‘Lebe deinen Sport. (Live your sport).

The firm opened its 14,000sq m Eybl Word Store Vösendorf, located just outside Vienna, opened in January this year with the aim of becoming one of the most modern sports gear stores in the world. The store itself is modelled on the Olympic Stadium in Beijing, featuring the unmistakable next-shaped façade made of 30cm wide, 10mm thick anodised aluminium profiles.

BrightSign’s contribution to the new store came in the shape of 28 digital media players, which made up four video walls. Each screen is controlled by BrightSign HD210 digital display controllers and play full HD content, with individual displays in each wall synchronised via BrightSign’s ethernet connection.

The firm says the HD210 network looping model offers a ‘robust’ media-handling platform for video and image playback, with full HD 1080p video playback, looping media and playlist creation and publishing through the included BrightAuthor software. While the screens support video, images and text, the networking capability enables live text, Twitter feeds, networked databases and RSS content feeds.

The growth of digital signage has continued in recent times and this is further evidence how companies are looking to the technology as a way of adding new dimensions to their own business.

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