Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 digital sign units in bars and restaurants to drive purchases, using the carrot of free WiFi.
Buying a Coca-Cola product gets customers a code they can use to connect through to Telstra’s Next G network. The service also has targeted messaging and enables access to the bottlers online portal for unique content and offers.
CCA had already been using Telstra’s machine-to-machine technology to monitor the state and supplies of vending machines..
Telstra says a “limited number of units have already been deployed and have been responsible for increased revenues of up to 50 per cent in some instances with the offer of free Wi-Fi acting as a driver to encourage patrons to spend more time in the venue.”
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