Cromwell Road billboard to go all-digital to reach a million Londoners every week.

Bron; www.avinteractive.com One of the most sought-after stretches of outdoor estate in the UK is going digital. London’s Cromwell Road reaches an audience of 2.3 million every two weeks, travelling between central London and Heathrow Airport. In the biggest shake up of prime London media space, JCDecaux will digitise every Outdoor location, creating a new single proposition for clients: ‘The Cromwell Road Digital Gateway.’ ‘The Cromwell Road Digital Gateway’ will enable clients to use this gateway to London across all 300m² of digital outdoor space in Europe’s busiest road. It launch before the end of 2012. ‘The Cromwell Road Gateway’ will comprise the giant Première 1000 billboard, 2 x Première 400 billboards, 4 x Première 200 billboards in addition to the existing digital locations: The Cromwell Road i and The Cromwell Road Digital. Spencer Berwin, MD, sales at JCDecaux said: “Cromwell Road is the Coronation Street and the X-Factor of Outdoor advertising and the home of the most iconic Outdoor campaigns of all time. ‘The Cromwell Road Digital Gateway’ will transform the creative opportunities for brands, using the latest digital technology to usher in a new era in Outdoor advertising in this prime Outdoor space. It will enable clients to dominate the space in an entirely new way, and provides a platform for brands to engage audiences with tactical messaging, multiple creatives and digital storyboards.