woensdag 10 oktober 2012

the biggest global digital campaign ever run.

Ocean Support Posterscope with the biggest global digital campaign to have ever run. Over 100,000 photos from across the globe sharing a global perspective on daily life were submitted as part of the project and on the 8th October. The photos will be showcased as part of a global photo exhibition on Digital OOH screens. Posterscope has secured over $1m of media value and over 50,000 screens in key cities in all continents. Ocean are one of 55 media owners from around the world that have supported this initiative. The Liverpool Media Wall is one of the premium iconic full motion screens across the world, which include screens in Times Square New York, Singapore, Australia, Germany and China. The campaign demonstrates the immediacy of DOOH and is a clear demonstration that digital outdoor is becoming a truly global medium. ================
‘A Day In The World’ – the largest global photography exhibition ever staged will be simultaneously shown across 85,733 major digital display screens in 22 countries (including in New York’s Times Square) – reaching an estimated worldwide audience of 46 million – on Monday 8th October 2012.

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