When it comes to awards, ‘Digital Out Of Home’ has, for some reason, either been perceived as a sub-category of the Audio/Visual industry or gets thrown alongside a Digital Signage exhibition or conference.
Needless to say, the categories are nearly always wrong, judging is often poor, sponsors and exhibitors are usually 'considered' (wrong of course) which all leads to an industry sector that deserves much better getting short shrift!
An industry that generates expenditure of billions worldwide, and in some countries, where digital out of home accounts for 15% of the total Out Of Home advertising market deserves to be taken more seriously. We have seen enough award events in our time to know what we like and want we don’t like and have put together this prestigious event that recognises excellence and promotes best practice in the industry.
Zie hier het overzicht van de beste Digital Signage presentaties 2012 de finalisten
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