"Will the Lights Work?"

Sainsbury's Christmas Days - "Will the Lights Work?" Day from Posterscope on Vimeo.

Bron: Posterscope
In celebration of the Christmas Season Sainsbury's are acknowledging that Christmas is not just about Christmas day but about lots of other “Days” in the holiday season. As part of their Christmas Days campaign the “Will the Lights Work?” Day was promoted though the use of Twinkling LEDs which were implemented in 6 sheets, 48 sheets and interactive 6 sheets. The interactive 6 sheets allowed the user to turn on a plug socket and experience “Will the Lights Work?” Day first hand