Gucci’s Watch Collection displayed on Samsung’s NL22B.

The Grammy Awards, the world’s largest music award ceremony, have just wrapped up, but the celebrations continue! This music award ceremony season has been unique compared with past seasons, in part due to the exciting collaboration between Gucci and Samsung. Gucci’s timely collection displayed on Samsung’s eye-catching, innovative display technology is available for all to see at the historic Macy’s in Herald Square, New York City!




Samsung and Gucci Timepieces & Jewelry, the official fashion partner of the Grammy Awards, have collaborated to present a unique fusion of luxury fashion with state-of-the-art display technology. The Samsung NL22B LED LCD Transparent Display technology is being used to showcase Gucci Timepieces & Jewelry’s special–edition GRAMMY watch collection in Macy’s Herald Square storefront windows. Samsung’s transparent LED-lit LCD display solution is showing video content from Gucci Timepieces & Jewelry that will play dynamically on and around the GRAMMY special-edition collection. 

The partnership between Gucci Timepieces & Jewelry and Samsung Electronics represents an unprecedented and unique fusion between luxury and technology. Samsung’s one-of-a-kind NL22B transparent LCD display solution features a transmittance rate of 15% combined with a contrast ratio of 500:1, allowing Gucci Timepieces & Jewelry to provide attention-grabbing images over its storefront window displays and brilliantly showcase their products behind it at the same time.

Visitors to Macy’s Herald Square can witness the combination of luxurious Gucci watches and Samsung’s innovative digital signage technology. These limited-edition items are made even more alluring on Samsung’s impressive display. Gucci Timepieces & Jewelry special collection will last until February 13^th, so see them while you still have time!