Projection showcases biggest swimsuit models on the planet.

On February 13, Sports Illustrated (SI) swimsuit-issue cover model Kate Upton—wearing a Canada Goose Chilliwack Bomber coat—was part of one of the largest three-dimensional (3-D) mapping projections ever conceived.

To launch its 2013 swimsuit issue, SI collaborated with Pearl Media on a nighttime event in Las Vegas, Nev. They used the exterior façade of Caesars Palace Hotel and Casino as the canvas for a 4,738-m² (51,000-sf) 3-D mapping projection. Animation was provided by Go2 Productions.
Titled ‘7 Continents, 17 Wonders of the World,’ the presentation featured images of SI’s famous cover models. Attendees watched from poolside at the hotel and the event was streamed live on the web.
Pearl Media has also handled large-format outdoor campaigns and interactive storefronts. Its most recent work includes a Pepsi-sponsored projection recapping the 2012 National Football League (NFL) season in New Orleans, La., for the 2013 Super Bowl.

Watch Sports Illustrated Swimsuit's biggest event ever!! Projected on the Caesars Palace Hotel and Casino see the 17 beautiful Sports Illustrated Swimsuit models come live! Produced by Pearl