China’s digital out-of-home media was surging toward 40 percent annual growth in the third quarter of 2012,

With its hundreds of thousands of screens, China is on pace to surpass U.S. as world’s largest DOOH market in 2013.

China’s digital out-of-home media (DOOH) industry was surging toward 40 percent annual growth in the third quarter of 2012, and the country’s blistering expansion pace may drive it past the U.S. as the world’s largest market in 2013, according to our research at PQ Media.
Driving Global Industry Growth Revenues generated by China’s DOOH network and billboard operators were pacing for 40 percent year-over-year growth in the third quarter of 2012, which would push the Chinese market past the $2 billion mark for the year, trailing only the U.S. and gaining fast. An accelerated 2012 performance would follow a 39 percent expansion in 2011, when China became only the second market besides the U.S. to exceed $1 billion in annual DOOH revenues, according to preliminary data released from the "PQ Media Global Digital Out-of-Home Media Forecast 2013-2017." In real dollars, the Chinese market expanded by more than $400 million in 2011, nearly doubling in size compared with 2009.

World's Largest DOOH Companies

China is home to some of the largest and fastest-growing DOOH companies in the world, including Focus Media, AirMedia and VisionChina, as well as divisions of Phoenix Satellite TV and Beijing Bashi Media. China’s DOOH industry has, by far, the most digital screens of any global market, with Focus Media operating more than 200,000 screens in the corporate & healthcare office vertical alone. VisionChina reportedly operates more than 100,000 digital screens throughout this market’s vast transit system.

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