Projection Advertising helped Save the Children, Oxfam, Comic Relief and over a hundred other charities launch their 'If' campaign at Somerset House with a unique Twitter-driven video-mapping spectacular. Using a unique, specially-developed framework, Projection Advertising was able to select live tweets with the #IF hashtag and incorporate them seamlessly into the projection.
The campaign, which featured appearances from Bill Gates, Bill Nighy and Lauren Laverne, reached over 85,000 Twitter accounts within 24 hours of the video-mapping show going live and was covered by the Daily Mirror, Metro, Evening Standard, AOL.com and numerous others.
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