The Lego-adapted Virtual Aquarium, invited guests to create and thoroughly customize virtual pet fish based on Lego building bricks. They decided on the shape and color of the Lego brick that will determine the fish’s body and fins, as well as the color of its eyes and stripes. The variables available enabled guests to create a multitude of distinct fish, so the risk that any two fish were identical was minimal! Once guests finished creating their Lego fish, they released it into the Virtual Aquarium, sat back and watched as their new friend explored its new environment.
YDreams’ Virtual Aquariums can now be visited at several shopping centers around the world. The first were developed and deployed for Forum Sintra (Portugal) and Marmara Forum (Turkey) and two more were recently launched at mfi group shopping centers in Leipzig and Munich, Germany.
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