dinsdag 4 februari 2014

Super Bowl Virtual Theater – New York City.

Moment Factory was helping Super Bowl Boulevard come alive with a spectacular multimedia show projected on the outdoor façade of Macy’s Herald Square on the evenings leading up to Super Bowl XLVIII. Following the success of multimedia shows Moment Factory created on Barcelona’s Sagrada Familia and the Atlantic City Boardwalk Hall, as well as their visuals for Madonna’s Halftime Show during Super Bowl XLVI, the company was approached by the NFL and world-renowned event organizers PPW to createSuper Bowl Virtual Theater in the heart of New York City.
The prestigious commission was a main attraction on Super Bowl Boulevard, a thirteen-block initiative which takes over one of the world’s most famous urban walkways: Broadway, from 34th to 47th Streets. Every half hour from 5 to 9:30 p.m. between January 29 and February 1, the iconic Macy’s storefront became a canvas for an eight-minute multimedia celebration.

The compagny used Barco 40 K Projectors to battle the city light

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