maandag 24 maart 2014

Augmented Reality technology stuns shoppers.

How would you react if you thought you saw a Bengal tiger running towards you? New Augmented Reality technology certainly gives these shoppers a shock 

Pedestrians at a bus shelter are confronted with a Bengal tiger running loose through Oxford Street, giant robots attacking passers-by, and a meteorite exploding into the pavement.
Some shoppers jump and scream, others start giggling in confusion at what is supposedly happening in front of them.
But the unbelievable scenario was in fact created by Augmented Reality (AR) technology at bus stop advertising boards in central London. The AR gave the illusion of a see through display, but with unbelievable and unexpected scenes 'mapped' over the live feed.
The stunt appeared to fool some passers-by, but others simply enjoyed interacting with the technology to create scenarios of their own.
Pepsi Max brings you the Unbelievable.
Unbelievable feats and experiences created for you by Pepsi Max

Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London.

Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.

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