donderdag 13 maart 2014

Ziggo Home: An iconic and powerful tool.

Ziggo asked DAY to develop a way to counter competition campaigning to win over Ziggo clients.
In order to increase awareness DAY came up with a travelling house: Ziggo Home. A mobile pop up place to inform and inspire new and existing clients throughout the country. The exterior of the Ziggo Home is a high res interactive LED facade that communicates Ziggo products, benefits and content. Ziggo Home travels the Netherlands from Jan 2014, visiting a different community every week.
It can be used for any type of event, from sales events to festivals.
DAY developed the concept; designed the Ziggo Home; art directed the digital content and is working on the ongoing activations.

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