Ziggo asked DAY to develop a way to counter competition campaigning to win over Ziggo clients.
In order to increase awareness DAY came up with a travelling house: Ziggo Home. A mobile pop up place to inform and inspire new and existing clients throughout the country. The exterior of the Ziggo Home is a high res interactive LED facade that communicates Ziggo products, benefits and content. Ziggo Home travels the Netherlands from Jan 2014, visiting a different community every week.
It can be used for any type of event, from sales events to festivals.
It can be used for any type of event, from sales events to festivals.
DAY developed the concept; designed the Ziggo Home; art directed the digital content and is working on the ongoing activations.
Geen opmerkingen:
Een reactie posten