Brussels-based photographer Jeffrey Vanhoutte captured the spectacular dance movements of a professional acrobatic dancer interacting with impressive explosions of powder.
The performance was actually arranged to promote a new line of coffee creamers produced by the Dutch company Campina Friesland Kievit, which specializes in powdered milk. In collaboration with the Norvell Jefferson creative agency and a talented dancer, Vanhoutte managed to show the unexpectedly beautiful side of a product as mundane as powdered milk.
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