transform refrigerator doors into engaging digital signage and entertainment platforms.

Signagelive, specialists in digital signage technology, announced today that its cloud-based CMS is powering the patented DAMOC Cooler Display solution developed by Focal Media Ltd. Launched in December 2014, the solution is being deployed by a number of well-known brands to enhance marketing activities, including Heineken, who have purchased an initial 200 units to promote the Heineken brand throughout Ireland & the UK.

Focal Media’s DAMOC Cooler solution, based on LCD transparent displays from LG, gives beverage companies and pub landlords/managers an innovative new way to transform refrigerator doors into engaging digital signage and entertainment platforms. Eye catching content can be displayed on the doors of glass froster and bottle refrigerators for promotional purposes, raising brand awareness and ultimately increasing overall sales. All media play-out and door openings are collected by the Signagelive Proof of Play platform and available for analysis through dynamic dashboards and reports to assist Focal Media and Heineken to measure return on investment.