Amscreen Media Network, a leading UK-based digital out-of-home network with more than 3500 place-based digital screens located in retail and healthcare venues, has been acquired by DigiCom.
The acquisition now places DigiCom in control of one of the UK’s largest digital out-of-home networks, reaching 10 million adults every week across the healthcare, digital roadside and forecourt retail sectors.
DigiCom was founded by Tom Goddard, a seasoned veteran of the out-of-home media space. Goddard’s previous positions include executive deputy chairman at Amscreen, as well as CEO at CBS Outdoor (now Exterion Media). Goddard will continue as group chairman of Ocean Outdoor.
“Digital out-of-home is undoubtedly one of the fastest growing and most exciting sectors to be in. The Amscreen Media network acquisition offers DigiCom a huge foot print across the UK and access to an excellent product powered by Amscreen. We look forward to bringing a range of new opportunities and offerings to the market in the coming months,” said Tom Goddard, Executive Chairman, DigiCom.
As part of the deal, DigiCom will work in partnership with Amscreen who will provide full technology and service support for DigiCom’s advertising screen networks. The existing media agreements with the various network partners, including Tesco and Shell will be managed within DigiCom.
The acquisition follows the news earlier this year of a complete hardware refresh across Amscreen’s entire 2500 digital roadside screen network to the new mini-digital 6 Sheet format. The new screens provide further opportunities to integrate with other media channels and leverage real-time data to offer more relevant, targeted and measurable advertising activity. A full reappraisal of the 650 screen healthcare network is also planned.
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