With metro and bus stations on the bottom floors, the mall, located in the Helsinki district, has a daily footfall of approximately 110,000 people. Craneworks, a local digital signage contractor, selected a 108m² Mura-powered digiLED outdoor screen that is three times the size of its predecessor. Craneworks uses a Mura MPX-4/4, four-input, four-output board, inside an HP Z600 system, to display content from various inputs, including a Mac mini media player, local DVI input, and live feed. Mura also scales and switches between content for different ad campaigns. “We needed to have a scaler that was able to crop portrait video and partially split it to two different outputs,” said Jukka Vuoristo, Craneworks project manager. “This was crucial, as we needed to handle PC and video signals through one device.” Mura MPX Series boards can be combined within single controller systems to meet specific channel requirements and drive video walls of different sizes for various applications. “We have a lot of special campaigns at Kamppi and we often get different kinds of live video feeds that we have to scale and place on the screen with different background materials,” said Sami Käyhkö, Craneworks managing director. “With Matrox Mura, we’re able to take advantage of scaling and input switching. We get the freedom we need from a programming standpoint.” Different control options are available from the Mura Network API, which helps in the development of third-party software options, to Matrox MuraControl for Windows for layout creation/switching and input management. “Our digital signage player software does basic layout and input control and we use MuraControl for Windows for remote layout management for special live event purposes,” said Vuoristo. The Kamppi Center has paid itself back in one year’s time featuring ads and social media feeds to interactive games.
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