Primesight is launching a festive competition to celebrate the expansion of its industry-leading network of digital roadside 48-sheets, which reaches 50 this week, making it the UK’s broadest-reaching digital out-of-home (DOOH) network for the best value of its kind.
The nationwide competition will use Primesight’s digital roadside 48-sheets in five of the UK’s biggest cities and invite the industry to spot Santa as he progresses on his annual rounds.
Every day from December 7-11, each of the five sites in Edinburgh, Manchester, Liverpool, Birmingham and London will display a cryptic clue hinting at the whereabouts of Santa. Primesight will share the clues with its network of clients, allowing them to guess the location and enter a daily prize draw.
Naren Patel, CEO of Primesight, said: “Our Christmas campaign marks a milestone and highlights the national reach of our digital screens, while offering our clients a fun, interactive way to celebrate the festive season.
“2015 has been an important year for Primesight and has seen real growth in our digital portfolio. Our ambition is to reach 100 digital 48-sheets in 2016, offering exceptional coverage across the UK while providing high-quality advertising solutions and creative opportunities for clients.”
Primesight’s ambition is to help drive the market forward, offering a broader array of digital OOH solutions, flexibility and dynamism, while offsetting the concentration of digital billboards in London and allowing advertisers to maximise audience reach and improve targeting across the UK.
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