Marketing agency W.illi.am/Valtech Group recently launched two ‘connected glass’ concepts with interactive store display windows at Guildford Town Centre in Surrey, B.C., and the Montreal Eaton Centre, to help stimulate holiday shopping traffic. Installed inside the two Ivanhoé Cambridge shopping malls, the 1.4-m (55-in.) displays used Google’s Android technology to support visual, interactive gift selection functions. Set up as a one-month pilot project and integrated with e-commerce, the test windows may lead to further digital signage deployments in 2016, pending evaluation of the numbers of online visits, pop-up store sales, window interactions and user-generated content. “This multiplatform project, including the connected store display windows, is the first of its kind in Canada,” says Ludovic Maire, retail digital strategist for W.illi.am/Valtech Group. “It redefines the shopping experience by combining the physical space of shopping centres with the intelligent use of digital platforms.”
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