Digital Signage at the worlds largest toy store.

This is the Worlds Largest Toy Store in Russia (Central Children’s Store on Lubyanka). They reopened in 2015 after going through an internal makeover. The installation company involved with this project was Auvix and they decided to use a digital signage software called PADS4 by NDS to manage and display the content on the screens. The solution is interactive and included products such as touchscreens, 3D cameras, projectors and Intel Processors.


Central Children's Store on Lubyanka not only a symbol of a happy childhood, but also one of the most modern projects in the use of audiovisual innovation in the retail sector. Technology Intel, integrated into the navigation system and interactive zone allows adults to easily navigate the shopping center, and young visitors - to learn new technologies through play. The project includes more than 600 screens, 200 players, more than 30 video walls based on Intel.